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Impossible Color Shade Cool films are new and improved instant film materials, introduced in spring 2012:
PX 70 Color Shade Cool is the latest and much improved material for SX-70 cameras.
PX 680 Color Shade Cool is our latest color film for Polaroid 600 cameras.
PZ 680 Color Shade is our latest color film for Polaroid Image/ Spectra cameras.
Truth be told, the speed (light sensitivity) of this film is not totally where we expected it to be for the average SX 70 camera, and especially in bright summer light, the tendency for overexposed images is high. So please make sure to adjust the lighten/darken wheel of your SX 70 camera to the darkest setting. With a little experimentation, you will find the right darken setting for your camera.
This slightly high film speed will yield simply amazing color and tones in your correctly exposed SX 70 pictures, but it also opens up the amazing possibility to use this magic material in your 600 camera without the need of any additional filters! Simply insert the film in your Polaroid 600 camera, if necessary, add a little lighten adjustment and surround yourself with colors!
We love being on the sunny side as much as the next guy, but with Color Shade film being super sensitive to light after exposure, pictures have to get shielded from light IMMEDIATELY as they get ejected from the camera - the first few seconds are crucial!! There are several tricks how to shield the image from light upon its ejection from the camera. You can either cover it with your hand, a darkslide or your shoot directly into a box.
Insufficient shielding will typically result in very light, low contrast images. With the PX 70 PUSH and PX 680 film, poor shielding will also result in a strong pink or orange haze over the picture.