Color Shade
PX 70 Color Shade
A brand new color film for Polaroid SX 70 and 600 cameras.
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Introducing PX Color Shade First Flush
A Colorful Sensation

When Impossible started development of a new color instant film material in the former Polaroid factory in Enschede (NL), even the most optimistic integral film experts doubted that the re-invention of the highly complex instant color system was possible. But supported by the outstanding team from Inoviscoat, Germany, the Impossible wizards made the Impossible possible and invented a complete new color system in just one year. As an impossible result we are now proud to present our first meteoric product in our new and rapidly expanding Impossible Color Shade universe: the PX 70 COLOR SHADE in a First Flush Edition.

8
Steps to bring color into your world
Using the PX 70 Color Shade

  1. Choose the right camera
    PX 70 Color Shade is optimized for usage in Polaroid SX 70 cameras, but as it is very flexible regarding exposure it is also usable with type 600 cameras, producing only slightly underexposed results
  2. Adjust the lighten/darken wheel
    Put it to the middle setting for most balanced and optimized results. Change the wheel's position into the lighter area for overexposed pictures. Change the wheel's position into the darker area for underexposed pictures
  3. Hold camera stable, especially at low light levels
  4. Press the shutter
  5. Shield the Picture from light
    As the camera ejects the picture, do IMMEDIATELY shield it from light (e.g. with your hand, a darkslide, shoot into a box, etc...) - the first 10 seconds are crucial! Let the image then develop upside down/shielded from light for up to 2 minutes.
  6. Take a deep breath, turn the picture over and enjoy your Color Shade shot
  7. Initial spots or other anomalies in the picture will disappear after 24 hours - please allow the color pictures to take their time to exhibit the best results. The quality of the image will change even days after the moment was captured.
  8. Please note that the unknown secrets of this material include stability over time. In our 5-week test period, the pictures proved to be stable. To preserve the original state of your picture after being fully developed, take care that the images dry properly. Do either cut another vent, peel the image apart and/or do then store it with silica gel in a box protected from light.

Using Color Shade
A step-by-step slideshow

Shade Your
Color Shade

We love being on the sunny side as much as the next guy, but with Color Shade film being super sensitive to light after exposure, pictures have to get shielded from light IMMEDIATELY as they get ejected from the camera - the first 10 seconds are crucial!! There are several tricks how to shield the image from light upon its ejection from the camera. You can either cover it with your hand, a darkslide or your shoot directly into a box. Another great idea came from our longterm friend and very first worldwide official Impossible Master Manipulator Beppe Bolchi, who invented a Cardboard Lightshielder for SX 70 and 680 SLR cameras:

Cardboard Flap

  1. Get a regular cardboard/thick paper in your favorite color and cut out a stripe about 10 cm wide and 40 cm long

Cardboard Flap

  1. Fold it twice into a) a small part (7cm) b) a long middle part (17cm) and c) a third part (of 16 cm)

Cardboard Pocket

  1. Now cut a second smaller piece of 8 cm width and 12 cm length

Cardboard Pocket

  1. Fold both sides (ca 0.5 cm) of the small piece and stick it onto the bottom of your camera with adhesive tape to form a pocket

Insert & Shoot!

  1. Now slide the small part of the cardboard flap into the pocket at the bottom

Insert & Shoot!

  1. Slide the upper part of the long cardboard flap between camera flap and the slit below the camera's lens

Insert & Shoot!

  1. Upon ejection, the image is immediately protected from light between the cardboard parts. Please be careful that the cardboard has to be under constant tension after hooking the upper flap below the lens, and always needs to stay bowed towards the ground in order to not obstruct the pictures from getting ejected properly. Be careful that the black cardboard doesn't get moved by wind or the like and thus allowing the image to get hit by direct light at the sides or falling out of the assembly.

Insert & Shoot!

  1. You can now easily let the image develop for 2 minutes shielded from light within the cardboard flap. When done properly, this elaborate construction proved to work perfectly!

The Beginning
of a colorful future

Impossible Color Shade is a completely new color system for instant film. Following our Impossible tradition we decided to present the first Color Shade films in a strictly limited First Flush edition. Including 1 free pack, the 2+1 Color Shade Starter Pack gives you the chance to give our first color films a shot and extensively test them beyond their limits.

The PX 70 First Flush is still an experimental product and even though we did our very best to develop, produce and test this material with all our love and understanding, we are now dependent on your honest feedback, support, creativity and all your analog passion to help us learn about this product and to continuously improve it.

We are looking forward to receive your feedback, ideas, tips, blogs or anything else via E-Mail at usercontent@the-impossible-project.com

Coming Up: New Color Film Version

Impossible will soon present the next generation of Impossible Color film. The deadline to apply as an official test user of the upcoming color film versions has passed on August 16. We will carefully review all submissions and select 20 photographers for upcoming Color Shade test film rounds. We will then provide the selected users with free film material of upcoming Color Shade versions within the very next weeks and globally present and celebrate their Color Shade artworks in breathtaking worldwide exhibitions and publications. Stay tuned!

Oh No!

Sorry, but the deadline has passed...

Specifications
The Technical Color Shade Facts

PX 70 Color Shade
First Flush Edition
Film Speed:
ISO / ASA 125 / DIN 23
Format:
3,5 x 4,3 in. (8,9 x 10,8 cm)
Image Area:
3 x 3,1 in. (7,7 x 7,9 cm)
Finish:
Glossy
Exposures per Unit:
8 exposures per pack
Development Time:
4-10 minutes approximately. The quality will improve even days after the moment was captured
Specials:
Special Color Chemistry
Compatible Hardware:
Polaroid SX 70 Cameras. Special Film Cartridge also allows usage in all 600 series cameras
YOU
1st Hand User Content
& Color Shade Film

The PX 70 Color Shade film is a major adventure on Impossible's way towards an analogue future. And it is just the beginning of Impossible's upcoming expanding Color Shade universe.

Help us discovering the potential and everything else important about the First Flush Edition of the PX 70 Color Shade material and share your discoveries, tips & tricks and or other contents.

We are happy and totally anticipated to receive your E-Mails with your personal review, ideas and feedback via: usercontent@the-impossible-project.com

Be A
Pioneer

To reward your efforts and your spirit of adventure that makes you brave, strong and crazy enough to jump into the Color Shade adventure now, we are happy to present the Pioneer Card.

The program of the Pioneer Card rewards you with several fabulous benefits - click here to learn all the details.
YOU - In the Impossible Spotlight
Our hand-selected recommendations (random order)

The Mijonju Show | Unboxing PX 70 Color Shade

By Mijonju

Our famous supporter launched another exciting episode of THE MIJONJU SHOW in which he shares his first fantastic test shot with us and shows the colorful box-design.

SX 70 Camera & PX 70 Color Shade FF

by Pedro Capunay

Pedro Capunay shows a basic and quick way how to shield the film from direct light and gives you a quick guide on the development of the film.

Sample Gallery
The Beauty and Variety of Color Shade

PX 70 Color Shade

FAQs

Frequently Asked Questions

 The answers below open on clicking
  1. Why are my pictures not very colorful ?
  2. Why is my picture covered in funny spots ?
  3. Why are my pictures so light ?
  4. Why are my pictures so dark ?
  5. Why do I have imprints on my pictures ?
  6. Why don't I get any picture ?

FAQ #1
Why are my pictures not very colorful ?

The PX 70 First Flush materials color characteristics are very dependent on good lighting conditions. The more light you are shooting in the more colorful your pictures will get. Furthermore, the First Flush Edition is from the very production run at our Impossible factory in Enschede and provides a first taste of our expanding Color Shade universe. The first version of the highly complex color system that we used in this production run produces images that are reminiscent of expired Polaroid Time Zero film material. First samples of upcoming PX 70 generations already promise a much wider color palette.

FAQ #2
Why is my picture covered in funny spots ?

Initial spots or other anomalies in the picture will disappear after 24 hours - please allow the color pictures to take their time to exhibit the best results. The quality will improve, even days after the moment was captured.

FAQ #3
Why are my pictures so light ?

Check Light Shielding
Check lighten/darken wheel
Check Light Shielding

Make sure that you IMMEDIATELY shield the picture as it comes out of the camera: covering it with your hand or a darkslide, put it in a pocket or turn it upside down. The first 10 seconds are crucial! Otherwise the photo will only show very light results, especially in the area of the bottom of the picture which leaves the camera first. Do then let the image develop upside down/ shielded from light for up to 2 minutes.
Check lighten/darken wheel

The best results are achieved by keeping the wheel in the middle position, 50% white 50% black.
If the wheel is turned to the WHITE side too much, the image will become lighter.

FAQ #4
Why are my pictures so dark ?

Check lighten/darken wheel

The best results are achieved by keeping the wheel in the middle position, 50% white and 50% black.
If the wheel is turned to the BLACK side too much, the image will become darker.

FAQ #5
Why do I have imprints on my pictures ?

Check Rollers

Please be aware of the fact that the camera you are using can have a huge influence on the pictures - most importantly, different cameras have different distances between the rollers. To prevent imprints from showing up on your pictures, always keep the rollers of your camera clean.

FAQ #6
Why don't I get any picture ?

Check Camera
Check Camera

If you are not sure whether your camera is still working, please test your camera with an empty cartridge. If no mechanical noise can be heard after repeatedly inserting the cassette, your camera may not be working.