ABOUT PX SHADES AND
IMPOSSIBLE FROG TONGUES

Flawed images like the one you can see above are caused by insufficiently shielding the image from light upon its ejection from the camera. Impossible films are sensitive to light. So were the first generations of Polaroid integral films back in the early 1970s when Polaroid founder Edwin Land also had to deal with this challenge:

“Determined not to waste the SX-70 photographer's time by making him wait for pictures to develop inside the camera, Land ordered his chemists to find a way to let the pictures develop outside. His suggestion: find an ‘opacifier’ that would cloud the film and block out light rays, while special developing chemicals did their work. A team of 25 chemists worked for four years to produce such an agent. When they brought the first bottle of it to Land's office, he gave them a cake inscribed: ‘From darkness there shall come light.’ ”

(TIME, 26 June 1972: Polaroid's Big Gamble on Small Cameras)

THE

IMPOSSIBLE OPACIFIER

Just as Edwin Land, also we had to find out how tricky it is to develop the perfect Opacification Protection. Instant images of the early 70ties as well as our current films do show unwanted characteristics when being exposed to direct light after being ejected from the camera.

THE SOLUTION

Once again we are very carefully learning from Edwin Land, concentrating on 2 strategies:

The Impossible PX Shade, based on a similar device offered by Polaroid back in the day, was developed for use with folding Polaroid SLR (folding SX 70 or SLR 680) cameras to immediately and easily protect your Impossible images upon ejection from the camera.

To attach the PX Shade to your SX 70 or SLR 680 camera, open the film compartment of your camera. Insert the PX Shade, the narrow metal rail ahead, into the gap between the metal rollers and the black flap. You may need to slightly pull down the leather cover on the bottom of your camera to allow the metal rail to fully eject from the camera. Finally pull the metal rail until the PX Shade is in its operating position.

EUR 12

US$ 13.90 | JPY 1750

The Impossible Frog Tongue is a newly designed device that easily attaches to all box-type Polaroid 600 and SX 70 cameras and automatically shields Impossible instant pictures from light as they eject from the camera. This nifty device greatly improves the results you can achieve with the current Impossible instant films. To replace the original, short frog tongue of your camera with the longer Impossible Frog Tongue, please follow these easy steps:

EUR 12

US$ 13.90 | JPY 1750