THE SPECTRUM COLLECTION

by Alan Marcheselli, Andrew Millar, Alex Kueper, Andrea Tonellotto

RANDOM HOUSE & IMPOSSIBLE

CALL FOR SUBMISSIONS

Re-inventing analog instant photography with a black and white film - a task that experts judged as slightly realistic. But to do so with color seemed impossible in the beginning - too complicated the color process, too complex the very special and essential color dyes. Today, just two years after introducing our first black and white film, we are proudly looking at a powerful Color shade film line, astounding with its various and shifting tones of shades, creating unique images of no other kind. Dedicated to this wide spectrum of Color Shades and Images is our upcoming collaboration with renowned publisher Random House, Inc.

Together we will be publishing a collection of postcards entitled The Spectrum Collection. This collection will highlight the vibrancy of Impossible film and its ability to capture a multitude of colors. 50 selected images will be featured in a foldable gift box, designed as a Polaroid camera and worldwide available in summer 2013.

CAPTURE ONE PARTICULAR COLOR

& GET PUBLISHED

The publishers of Random House will select the best 50 images that best capture ONE particular color with an eye for creative composition.

Each photographer with an image used in this Impossible/Random House collaboration will be given one free postcard box, a coupon code for one Impossible film pack from our online shop and the admiration of instant film photographers worldwide!

MAKE YOUR COLORS

POP!

by Nick Leonard on PZ 680 Color Shade

CONTROL YOUR COLOR SHADES

In order to control the colors of your Impossible films, you have to understand the best way to bring them out and make them POP!
Shoot all films at an average surrounding temperature of 14-28°C / 57-82°F since extreme cold or hot temperature will affect your image results.

Experimenting with the lighten/darken wheel/slider allows you controlling the results of your Color Shades:

Make your colors pop by experimenting with the lighten darken wheel!

PX 70 COLOR SHADE

Turn lighten/darken wheel 2/3 or all the way to dark when shooting in super bright sunlight. In shade or on more overcast days turn the L/D wheel a quarter turn to darken. Always be sure to shield the image as soon as it's ejected from the camera!

PX 680 COLOR SHADE

In sunlight turn the lighten/darken wheel 1/4 turn to dark and be sure to shield.

PZ 680 COLOR SHADE

This film performs best in diffuse light and loves overcast days. Keep your L/D switch in the center position. The film does not respond very well to flash (images will be muddy), make sure you shield it well. For more information please see Dr. Love's blog post about shooting PZ680 Cool film HERE.

COLOR ON!