THE FIRST MODULAR PLATFORM FOR NEW ANALOG INSTANT DEVICES
For the last 18 months we have worked hard to turn our vision of a new analog instant camera optimized to the needs of today’s photographers into reality. Always looking for the best solution our dream was to
1. Develop a highly advanced, high precision device for the most essential part of an instant camera: the FPU (Film Processing Unit) that processes and develops Impossible instant film
2. At the same time this unit should be a flexible and modular device to serve as a basis for a whole range of completely new camera and hardware concepts
Today we can proudly inform you about the fact that this vision has turned into a reality: we are holding the first working prototype of the innovative Impossible FPU in our hands. Made possible thanks to our partner DHW of the former ROLLEI factory, long-time head of R&D at Polaroid Henny Waanders and Prof. Achim Heine, designer of the LEICA Digilux 1 camera.
The FPU will serve as the basis for a range of new analog instant gear to be introduced in 2013. First camera concept studies based on the new FPU will be presented at Photokina in September 2012.
AN IMPOSSIBLE IDEA TO FINALLY FUSE DIGITAL AND ANALOG
On our journey toward inventing a new analog instant camera, we created the incredible Instant Lab. This revolutionary device is based on the new Impossible FPU and bridges the worlds of digital and analog photography, turning pixelated iPhone images into unique and real analog instant photos on Impossible film.
Today we are launching a Kickstarter campaign to raise the necessary funds to turn our working prototype into a final product. Supporters of this campaign will receive units before the public in February 2013.
We cordially invite you to have a close look at the Instant Lab concept on Kickstarter. There we are providing all details and hope for your support in order to turn this Impossible idea into a reality. Supporters can pre-purchase the Instant Lab at prices up to half-off the final retail price or pick up one of the Kickstarter-exclusive Instant Lab special editions, personalized with an engraved text, like the All Black or the Gold Edition (that's real gold-plated, not just gold color).
YOUR SUPPORT, YOUR ACTION, YOUR BACKING, YOUR INSTANT LAB
BE QUICK AS EARLY BIRDS TAKE ADVANTAGE OF LIMITED OFFERS.