Simply Impossible

Color

Introducing

PX 70

Color Shade FF

When Impossible started development of a new color instant film material in the former Polaroid factory in Enschede (NL), even the most optimistic integral film experts stated that the re-invention of the highly complex instant color system was simply impossible. They were nearly right and once again the Impossible Project had to perform serious magic in order to succeed. Supported by the outstanding team from Inoviscoat, Germany, the Impossible wizards invented a complete new color system in just one year. As an impossible result we are now proud to present the first meteoric product in our new and rapidly expanding Impossibles Color Shade universe: PX 70 COLOR SHADE FF.

Ready for the

Color Shade Adventure?

Impossible Color Shade is a completely new color system for instant film. Following our Impossible tradition we decided to present the first ColorShade films to you in a strictly limited First Flush edition. The PX 70 First Flush is still an experimental product and even though we did our very best to develop, produce and test this material with all our love and understanding, we are now dependent on your honest feedback, support, creativity, and all your analog passion to help us learn about this product and to continuously improve it. To support you the best we can and in order to provide you with enough material for all your projects and experiments, we developed a very special Starter Pack.

2 + 1 Color Shade

Starter Pack

Including 1 free pack, the 2+1 Color Shade Starter Pack gives you the chance to give our first color films a shot and extensively test them beyond their limits. The carefully designed mega Triple Pack contains a total of 24 Impossible Color Instant Pictures from the very first Color Shade production run at the Impossible factory. Please be aware of the following important points before you decide to jump into the most challenging, colorful adventure ever:

- When the Color Shade image exits your camera, the new material is still sensitive to light for up to 2 minutes. Please IMMEDIATELY shield the picture with your hands (or directly shoot into the empty filmbox). The first 10 seconds are especially crucial


- Please allow the Color Shade Images to take their time to exhibit the best results. The quality will improve even days after the moment was captured. Initial spots or other anomalies in the picture will disappear after 24 hours

- The unknown secrets of this material include stability over time. In our 5-week testing period, the pictures proved to be stable

- The Color Shade material is very flexible regarding exposure. We managed to produce splendid pictures using our Polaroid 600 cameras, even if this 125 ASA film is optimized for SX 70 cameras.

2 + 1 Color Shade

Starter Pack

40 EUR

44 USD | 34 GBP | 3800 JPY

All orders will be shipped starting Monday, August 2, 2010
Available in the Impossible Stores NY and Vienna from August 3rd

Purchasing the Color Shade triple pack will add 2 points to your Impossible Pioneer Card Account. The Pioneer Card brings several fabulous benefits to all of you who purchase our new instant film materials and therewith help us paving the Impossible analogue road.

Click here to learn more

Show us your Shades of Color

& Apply as an Official Test User

We need You!

By uploading your one and only, very best Color Shade image to our sample gallery and providing the required information you can now qualify to become an official test user. We will carefully review all submissions and select 20 photographers for upcoming Color Shade test film rounds. We will then provide the selected users with free film material of upcoming Color Shade versions within the very next weeks and globally present and celebrate their Color Shade artworks in breathtaking worldwide exhibitions and publications.

Click here to Upload your best Color Shade shot

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All About

Color Shade - Site