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Newsletter: May 5, 2011

COLOR
To The People
PX 680 Color Shade
First Flush Edition
The new color film that the impossible project has released is so damn cool! I love these colors and the contrast. Once you create flying pigs I believe that nothing else is impossible for you.
by Calvin Chen
PX 680 encompasses all the Fond memories you had taking Polaroids and pushes them forward into the 21st century. The spirit of Dr. Land is alive and well and eating cheese sandwiches in Enschede while toiling over his latest creation.
by Jessica Reinhardt
It's an incredible color film and while it reminds me of much of what I loved about Polaroid 600, it has many exciting new qualities and ways of working with light that makes it a joy to play with.
by Chloe Aftel
The new PX 680 color shade film is a total game changer-- crazy gorgeous color and greatly improved stability. This film is an absolute joy to shoot with and I can't wait to get my hands on more!
by Andrea Jenkins
PX 680 Color Shade
Samples
PX 680 Color Shade FF
Available Now!
We are truly proud and very excited to release this long awaited, brand new color film for Polaroid 600 cameras. The First Flush Edition of the PX 680 Color Shade film fills the gap left by the legendary, by now hard to find Polaroid 600 film and introduces a magical new color palette within the classic white frame. Utilizing a completely new formula with all new components, this magnificent film delights with colorful images that are reminiscent of the finest characteristics of the legendary Polaroid materials.

To really get the best out of this film you need to be aware that PX 680 Color Shade FF images are sensitive to light during their first few seconds outside of the camera. Shield the images immediately after ejection from the camera and during the first four minutes of development to get stunningly colorful images.

Please also note that the First Flush films come from different production runs that partly used slighty modified materials, thus image results are not always consistent and may vary from pack to pack.

One pack of PX 680 Color Shade First Flush Edition delivers 8 uniquely colorful images and works in all Polaroid 600 cameras, as well as all SX 70 cameras equipped with an ND filter. Production on this edition is limited, so grab that mouse and snag some color film now.
18 EUR
21.99 USD | 2.250 JPY
Buy Now
Impossible Pink Pull Tab
Collector Card
Along with the PX 680 Color Shade FF film you will also find an Impossible Pink Pull Tab Collector Card in your package. What to do with that?

Remove the pink pull tabs from your empty PX 680 Color Shade cartridges, stick them onto your collector card. Once you have collected 10 Impossible pink pull tabs, you qualify to receive a 10 EUR / 12 USD Impossible online shop coupon! To get your coupon, return the completed card to one of our Impossible Project Spaces.
Promotion ends on December 31, 2011.
The New Darkslide Edition
All PX 680 Color Shade FF film packs feature a new Darkslide Edition, created by the Darkslide Contest Winner Loïc Beck. In 2007 he started an art project inspired by the first and the last part of analog instant photography: the darkslide and the empty film cartridge. Loïc placed black & white labels onto the plain darkslides of original Polaroid 600 film and thus created different patterns and shapes with optically stimulating effects. The darkslides work as pairs, the one being the opposite of the other.

In March 2009 Galerie Polaris in Paris showed an exhibition of this darkslide project, now Impossible is proud to present this artwork series where it belongs - on new Impossible darkslides.
The Impossible Dark Slides
How To
bring color back into your
Polaroid 600 camera's life
1.) Shield image immediately from light upon ejection from camera
2.) Let it develop shielded from light for 4 minutes
3.) Stay patient!
4.) Turn over and enjoy!
5.) Please allow the Color Shade Images to take their time to exhibit the best results. The quality will improve even days after the moment was captured.
How To
Avoid the notorious
undeveloped patch
PX 680 Color Shade FF pictures may display a small undeveloped patch at the top of the image area when used in folding type cameras (such as the SLR 680/ 690 and SX 70 cameras with an ND filter).
Our engineers in the Netherlands are working hard to overcome this issue for future film generations. To avoid this undeveloped patch with our current First Flush materials you can also apply this easy technique:

At the same time as pressing the shutter release button, slightly press down the film compartment flap of your camera as shown in the video. Do not apply excessive force, as this may damage your camera.


© 2011 by the-impossible-project.com / Design by Lia Sáile
Photos by Amber Fouts, Ave Heidelberger, Bradley Laurent, Brandon Long, Chloe Aftel,
Heather Champ, Lia Sáile, Patrick F. Tobin, and Steve Maniscalco.

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