CHRISTOPHER BONANOS

TELLS

THE STORY OF POLAROID

by J James Joiner on PZ 680

Christopher Bonanos has already written about the meeting of two geniuses of our time, Dr. Edwin Land and Steve Jobs, for the New York Times. Now, in "Instant: The Story of Polaroid," Christopher meticulously tells the story of one of the most innovative and visionary companies that ever was. Passionately and clearly, he guides us through a truly great innovation - an invention that changed the world - and through the rise, fall, and rebirth of Polaroid photography.

We are honored and excited not only to be a part of this story but also to present a very special edition of the book, created in close collaboration with Christopher and Princeton Architectural Press.

THE LIMITED IMPOSSIBLE EDITION FEATURING

THE “INSTANT” BOOK
+
“FACES OF POLAROID” BOOKLET

PACKED IN A STYLISH RAINBOW SLIPCASE

Packaged in a slipcase wrapped in Polaroid's legendary rainbow colors, the limited Impossible Edition includes a copy of the full 192-page first printing of "Instant," plus Impossible's own exclusive booklet, "Faces of Polaroid." For that volume, Christopher Bonanos himself traveled the U.S. to photograph sixteen of the key figures mentioned in "Instant," using a Polaroid SX 70 camera and new Impossible instant film, and recounting the careers of these exceptionally talented people. The resulting images merge the old with the new and past stories with present ones, providing a full picture of the essence of analog instant photography.

both photos by Christopher Bonanos on PX 100 Silver Shade
from "Faces of Polaroid"

INSTANT: THE STORY OF POLAROID

+

FACES OF POLAROID

LIMITED IMPOSSIBLE EDITION

EUR 48

USD 49.99 | JPY 4,990

WATCH THE BOOK TRAILER ON VIMEO

WHAT TO WEAR WHEN READING “INSTANT”

THE POLAROID CLASSIC ^TM FACTORY JACKET

by Michelle Casper on PX 680 Color Protection film

Basically there is only one option what to wear when reading "Instant" and "Faces of Polaroid" - the Polaroid Classic Factory Jacket. Manufactured with the highest attention to the original details in state of the art modern production, made of hi-tech breathable polyester microfiber. Its classic, sporty yet elegant design features the legendary Polaroid rainbow stripe and emanates classic Polaroid style and will help get you in the spirit of the story told in "Instant" and show everyone you're contributing to the ever-evolving legacy of instant film every time you press the shutter.

20 % OFF NOW!

EUR 60

USD 67.99 | GBP 48.80 | JPY 7,000

This offer is good until October 16th